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Thursday, September 25, 2025
From Customers to Advocates: Building a Referral-Friendly Business
You’ve worked hard to win new customers—but how do you get them to recommend your business to friends, colleagues, or neighbors? Customer referrals remain one of the most cost-effective ways for small businesses to grow. Below are practical strategies that build trust, deepen relationships, and inspire loyal customers to spread the word. 1. Make Referrals Easy and Rewarding Referrals don’t happen automatically; you need a process that encourages them. Consider: Simple ask: Train your staff to
Wednesday, September 24, 2025Purchasing a Struggling Business: Key Strategies and Paths to Success
Taking over a struggling business can feel like stepping into someone else’s storm. Yet, with the right due diligence and a clear adaptation strategy, it can also become a rewarding opportunity to revitalize an existing brand, preserve jobs, and capture untapped market share. 1. Assess the Reality Before the Purchase When evaluating a struggling business, avoid relying solely on surface impressions. Instead, conduct a structured review of the company’s financial, operational, and market health. Top
Tuesday, July 01, 2025Brand Alchemy: Crafting Identity with Soul and Strategy
Every brand wants to be remembered. The tricky part is doing it in a way that feels both fresh and familiar—something people can believe in without feeling like they're being sold to. In an era where audiences crave authenticity but have razor-sharp radars for pretense, the job isn’t just about standing out. It’s about standing for something. That’s what pulls people in and keeps them loyal through noise, trends, and market shifts. Ditch the Gloss, Keep the Grit Audiences don’t fall for the overly
Thursday, December 05, 2024Urgent: FinCEN BOI Filing Deadline for Costa Mesa, CA is 01/01/2025
The Corporate Transparency Act mandates U.S. companies to report key details about their beneficial owners to combat financial crimes. As of now, on 12/04/2024, Costa Mesa, CA business owners have 27 calendar days(or 20 business days) left to file their Beneficial Ownership Information (BOI) report with FinCEN—don’t wait, or you could face fines of $500 per day! 1. Determine if Your Business Must File. Most LLCs, corporations, and small businesses qualify as “reporting companies.” Exemptions apply to
Thursday, October 24, 2024The Essential Legal Guide for Small Business Hiring Success
For small businesses, hiring employees marks a major turning point in their growth. This step brings both opportunities for innovation and the challenge of navigating legal obligations. Business owners must carefully manage these complexities to protect their operations while moving forward. Addressing the legal aspects of hiring effectively can strengthen the business and keep it competitive. Understanding these responsibilities is crucial as the company continues to evolve.Building a Solid Foundation
Wednesday, October 02, 2024Ageless Marketing Secrets That Drive Today’s Success
In an age dominated by digital strategies and algorithms, some classic marketing methods continue to stand the test of time, offering unparalleled results and a touch of nostalgia. Imagine the power of an approach that seamlessly merges the sincerity of the past with the innovation of the present. From the heartfelt impact of handwritten notes to the electrifying engagement at music festivals, these techniques are not just relics—they are powerful tools that can elevate your brand in ways that
Friday, November 03, 2023Get Ready to Build a Productive Team of Freelancers
Hiring freelancers may seem like the right option for your business if you have just a few tasks that you'd like to complete or want to outsource labor. Working with freelancers can be helpful, but you'll want to know that the people you've chosen are going to be a productive part of your team. Before you start hiring these workers, you'll need to complete some administrative tasks. Once you're ready to look for freelancers, follow these tips from the Costa Mesa Chamber of Commerce to weed
